Everett Ehrlich - Undersecretary of Commerce for Economic Affairs in the Clinton administration - wrote an important piece for the Washington Post (14 December 2003) which we missed. Fortunately, PoliticsOnline.com found it reprinted in The Arbiter, an online student newspaper in Idaho. Using research by Nobel-prize-winning economist Ronald Coase, Ehrlich explains why the Internet is driving nails into the coffin of political parties:
"Coase’s insight was this: The cost of gathering information determines the size of organizations. It sounds abstract, but in the past it meant that complex tasks undertaken on vast scales required organizational behemoths. This was as true for the Democratic and Republican parties as it was for General Motors. Choosing and marketing candidates isn’t so different from designing, manufacturing and selling automobiles.
"But the Internet has changed all that in one crucial respect that wouldn’t surprise Coase one bit. To an economist, the 'trick' of the Internet is that it drives the cost of information down to virtually zero. So according to Coase's theory, smaller information-gathering costs mean smaller organizations. And that’s why the Internet has made it easier for small folks, whether small firms or dark-horse candidates such as Howard Dean, to take on the big ones...
"Being a Democrat or a Republican isn’t enough of an advantage anymore – there are simply too many other places where people can get political information and find political bedfellows in an age of low information costs... The real question is whether – really, how – the two parties, like any other waning duopoly, will use non-market means to preserve their fading power..."