The BBC says that in South Korea, where broadband access is common, "Gaming over the internet has proved so popular that professional teams backed by corporate sponsors now play in the world's first pro league... Ten members of a professional gaming team sponsored by the mobile phone company KTF train all day long in a cramped three room apartment. In their late teens and early 20s... [some] of them make more than $100,000 a year... [They compete] at a downtown game centre with a live audience, big screens and two commentators... KTF manager, Chang Ki-uk, said sponsoring a professional team made good sense for his company. Fifteen million people, or 30% of the population, are registered for online gaming, and that means a big marketing opportunity. 'Online gaming started out as a hobby, of course, but it's amazing how it's taken off as a professional sport. There are three cable channels that broadcast games and 10 professional leagues...' South Korea proudly plays host to the annual World Cyber Games and the country is becoming a Mecca for online gamers around the world...."